Guild Wars Titles and Replayability.

The thing I like most about MMORPGs is the fact that you can not exactly beat them. Yes, you could finish the story-line on some of them, but its an ever changing world.. (Think Everquest and its name.. Ever - quest ..you'll forever be questing) I have played Guild Wars for thousands of hours... and there is still so much I must do that it is overwhelming and I often don't know where to start.
I have defeated the 3 campaigns and the expansion (the main mission/storyline) with one character ( I have several others who have some, or should..) Then they introduced Hard Mode, so i get to challenge myself and beat all the missions again at a more difficult level of play..

But perhaps Guild Wars gets most of its (well it's not exactly re-playability, but it is also) from its titles. Titles did not always exist (unfortunately; I would have tried for others that I now can not), but were introduced not too far into the game's life. At first there were quite a few, but they keep on adding new ones every so often. At the moment, there is about 30-35 titles a character can achieve. Or rather, title tracks. In each title track is a varying number of tiers, each with a slightly different, or even very different name that you can display beneath your characters' names. Some title tracks have one tier, and you only earn it once you achieve the end goal of it, some have 2 tiers, some have 10, and a few even have 12 tiers! Titles tend to take forever to achieve (top tier ones), can require a lot of skill of the player, or even just a lot of money.
While many titles do nothing, some have practical purposes, such as increasing your abilities with certain skills, or improving your salvaging chance of not breaking an item.
There is even a title track about titles! The first tier of this track is called "Kind of a Big Deal," which is what most people will call it, or KoaBD. This tier of the title requires you to have 5-9 maxed titles. When you get 10-14 maxed titles, you will earn "People Know Me." After that is, "I'm Very Important," which you need 15-19 maxed titles for. Then there is "I have many leather-bound books," "My Guild Hall smells of rich mahogany ," and finally, "God Walking Amongst Mere Mere Mortals." -All of these title names are quotes from Anchorman, lol...

Some other titles are the "Protector of ..." ones, which require you to beat all primary and secondary objectives of every mission on a different continent on Normal Mode. -there is one for Tyria, Cantha, and Elona.
"Guardian of..." is similar to the protector ones, but requires you to do the same tasks, but in Hard Mode. Once you get all 6 of these, you will earn "Legendary Guardian," a title that the only person I know with it is my Brazilian friend. -He also has the "I have many leather-bound books" title; he plays too much and is very good.

There are skill hunter titles, that require you to get every elite skill on a given continent. When you get all 3, as a bonus , you earn "Legendary Skill Hunter"

There are cartographer ones, with several tiers.. ranging from 60% to 100% of a continent explored. At 100%, you earn " ...ian/an Grand Master Cartographer" When you explore 100% of each of the 3 maps, you earn "Legendary Cartographer."

There are also titles for drinking booze (Drunkard, and then Incorrigible Ale-Hound), consuming sugary goods (Sweet Tooth), and using festival items, such as fire works (Party Animal).

The Friends titles are Factions-based and require you to earn points among either the Kurzicks or the Luxons.. these titles have 12 tiers and take bloody forever to get anywhere at higher levels.

The desire to earn titles keeps many a player going when they would normally not know what to do with themselves anymore.. and is a good way of showing off your l33t skills.